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April 11, 2011

The Importance of Shared Meaningful Vision

Tragically, Brian Klemmer of Klemmer & Associates passed away last week.  He created an organization with an audacious mission.  It was to "produce bold, ethical, compassionate leaders who will take action to create a world that works for everyone with no one left out."  These were not just words on a page stuck in a three ring binder collecting dust on a shelf.  On the contrary, these words were the foundation for SHARED behavioral expectations and are something to which people are held accountable.


C.W.A. ScottImage via Wikipedia

One of the foundations of Brian's teaching is that if business owners and leadership teams share a compelling vision, they will figure out the "how to's" necessary to achieve their aim.


Creating a vision that is clear enough to guide your business takes some real effort.  You can get started by making sure some basic questions are answered.

  1. What are the core values of the business?
  2. What is the core purpose?
  3. What is the core focus/niche?
  4. What will the business look like down the road (perhaps in 5-10 years)?
  5. Who makes up your target market?
  6. Why should those in your target market do business with you as opposed to your competitors?

Of course this is just a start, but the return on the investment of time required to create and share the vision can be extraordinary.  I have seen it re-energize and refocus businesses such that they get unstuck.  A business owner, leadership team, or a sales professional can become massively proactive while at the same time gaining the confidence to stop second-guessing and flip-flopping on strategy.

I have had clients find new purpose and clarity after forming a clear vision, which is exciting.  Ironically (and just as exciting), one of my clients, a partnership with offices in Chicago and Des Moines, decided after spending some time trying to create a shared vision that they did not want to be on the same page.  They could have struggled for years trying to reconcile two separate answers to the above questions, thus the way for them to get unstuck was to form separate companies.

Does your business feel stuck?  Do your sales results feel flat?  How might clarifying your vision clear the way for improvement?


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