Your Sales Value Proposition Must Have F.O.R.M. (Part 4 of 4)

Crafting your sales value proposition or "elevator statement" well is perhaps the most crucial element in a systematic business development program.  If done well, it becomes the foundation for all of your branding, networking, and other marketing efforts.

It actually changes the direction that your conversations go with prospects and clients!

If done well, it has F.O.R.M.

It is Focused.  You Own It.  It is Relevant.  And it is Magnetic.

Being Magnetic

Compelling, attractive, or even interesting are other ways to express magnetic.  Although your value proposition should be clear and not cryptic, it should also be provocative.  For example, it should cause people to reflect at least for a moment or to ask you a question.

They should be thinking things like, “I need to learn more” or “that could change things for my business” or “that’s the way everyone should be doing it.”

More importantly, YOU need to be Magnetic.  You need to be comfortable with your message and confident about what you are saying.  

Is your value proposition magnetic enough that people ask you questions?