Networking Objectives
I hear all the time in my work that "networking events" like at your local Chamber of Commerce don't work. If one's expectation is to go to a networking event and have light conversation and trade business cards with people hoping to stumble upon a qualified prospect, then they don't work very well.
If one's objective is to learn about others and to look for opportunities to create and nurture strong business relationships, then they work great. To succeed, one has to change their focus.
It is all about focusing on other people.
Be prepared and excited to just meet and listen to other people and to learn about their businesses and their roles. Try to figure out how you can help them succeed.
- Is there someone in your network they should meet?
- Is there an article you can send to them?
- Is there a book or a even a podcast you can recommend?
- Do you have an idea that might help their business?
- Can you inform them of other networking events?
Getting to know others in business well enough to provide value is a great networking strategy. As you help others, some will find ways to reciprocate in a way that their resources allow.
You will have more fun networking and you will wind up with more referrals in the end if you are patient and consistent.
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