Networking Event Preparation
The first Sales Habitude is Choose to Have a Winning Sales Paradigm. As it relates to Networking, this means to figure out how one can give before one can get.
This paradigm impacts how one prepares before a networking event.
Take plenty of business cards with you and be prepared to hand them out. Also, be prepared to tell about the benefits that your product or service can provide. However, since the main thing is to learn how you can help others and you can only help others if you understand their business and their needs ...
Take plenty of questions!
Memorize ten to twenty questions that you can be prepared to ask in a genuine, polite, and conversational way to learn how you can help others.
You may learn that the answers have nothing to do with selling your product or service. You may find that the best way to help someone else is to introduce them to another person in your network that can help them with something you can't. Maybe you can point them to an on-line resource or recommend a book. Who knows?
Asking questions is the only way for you to become a resource.
Network with enough people for whom you become a resource and you will not have to worry about getting business. It will come to you.
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