Influence without Context is Neither Good or Evil

Influence, depending on your experience, can be considered a good or a bad thing.  It really depends on the context.  Those of us who are in sales are professional influences and should, like most professionals, have a set of behavioral standards.  Here are some suggestions. 

1. First and foremost, do no harm.  Don't use your skills to influence someone to do something that you don't believe to be in their best interest.
2. Always put the interests of your customer ahead of your own.  Closing a sale should be a win for all parties.

3. Know the situation.  In other words, know your products and/or services and know the exact needs of your clients.  Influencing your customer to buy the wrong solution (or a solution they can't afford) because you did not fully understand something is like a doctor prescribing medicine without taking a full medical history.

What would you add to this list?  Let me know.

Photo on flickr by givepeaceachance