25 Connections

In the life cycle of a business, there are the occasional business development plateaus.  The first is when the entrepreneur who started his or her own business runs out of friends and past business acquaintances with whom to do business.  There is no more low hanging fruit and they must find a way to connect with their target market in a broader way.  The challenge is that at this stage, businesses are often not able to afford a full time marketing and/or sales professional.

A second plateau occurs when a business has reached more broadly their identified target market.  One of the ways to get past this plateau is to connect with businesses and markets that are not obvious and who might also have creative ways to utilize the product or service.  The challenge here is that the business owner and his or her management team are so focused on taking care of their business, that they would not know where to start.

25 Connections is the Answer!

25 Connections is a highly networked business development firm that matches the right resource at the right timeto help a business increase sales and accelerate growth.  Adam Steen, founder of 25 Connections, is a very creative thinker and has the ability to identify growth opportunities several moves ahead of the traditional sales channels to create a pathway for sustainable revenue.

Adam is a person that I make it a point to meet with regularly for creative ideas and to have my own thinking challenged when my focus gets too narrow.  In addition to being an innovative business thinker, Adam is an interesting person to visit with.  He is a former professional baseball player and is generally an adventurous sort.

If your at or approaching a business plateau, I recommend that you visit with Adam Steen.